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How to use the WhatsApp API to double the conversion rate in your e-commerce?

Did you know that in Mexico an average e-commerce has a conversion rate of 1%?

This is particularly important if we take into account that 4 out of 10 potential buyers plan to buy this Good End online only.

Currently, users are seeking advice when making their digital purchases, both in terms of product and process.

For this reason, it is important to keep in mind that you can connect these buyers with your sales force through WhatsApp to provide advice and guide your customers in the purchase process.

With assisted sales, the conversion rate in WhatsApp of users who intend to buy is between 8 and 10%, while in an e-commerce without advice it is 1%.

Throughout this year, at Yalo we have worked with different Retail companies to implement this mechanism, having great success particularly with high-value products, in categories such as technology and white goods, where people usually have many questions before purchasing the product.

To learn more about the subject and other tools that you can use in El Buen Fin, here you can see the Webinar that we did by Pablo Castro, Strategic Partner Manager and Diana González, Business Development Manager of WhatsApp.

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